How to Get My Art Out Without the Internet
Possibly you've always thought y'all needed gallery representation to sell your artwork and be successful . . but in today's digital world, that'south no longer truthful.
In this commodity, I am going to give you actionable tips on how you lot can sell your art from home so you can pay your bills and savor creating art that you know people are going to dearest. Sound good? Then keep reading!
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i. Online marketplaces – Start here
In whatsoever type of concern, you need to get where your customers are. As an artist, many of your customers are already on creative marketplaces such equally Etsy or Artfire. Plus, information technology involves petty-to-no financial investment and you lot can gear up an account up in minutes.
Of course, the hardest role of selling on ane of these marketplaces is that every bit a new artist you lot are not going to have any feedback or testimonials and that can put some buyers off.
The best way of getting feedback every bit a new artist is to either get a friend or family fellow member to purchase a pocket-sized piece of your art, and then get them to leave you feedback, or you tin sell your pieces for a lower fee than y'all would normally accuse.
I know no one wants to undersell themselves, simply there's a merchandise-off that needs to exist made initially. Sell lower, get some feedback and then increment your prices to a level that you lot're happy with. As your feedback score gets higher, people are going to trust you more, and be willing to pay more also.
When you have built up a presence there, then it's time to expand into creating a brand for yourself.
2. Use social media – Build a following
Joining online marketplaces is a swell kickoff to selling your own art, but you will somewhen want to build your own brand. This tin can be washed in a few different ways and social media is one of them.
Many artists use social media in the wrong style (in my stance!) equally all they want to practice is sell, sell, sell. I know that you need to eat and pay the bills but no one is going to follow an business relationship that just sells.
The right style to build a social media business relationship is to provide some type of value to your followers. When you exercise this, people will start to follow naturally. But don't be fooled into thinking building a social media post-obit is easy. . . information technology isn't! Information technology requires a tonne of piece of work. (Read How To Brand Fourth dimension to Promote Your Art on Social Media.)
Like I said above, to build a following you will need to provide value and this can be washed in many means, ane which I have found as an artist is to provide behind the scenes footage of me and my work. People volition follow you if they encounter what makes you work and why you create the art that you practise equally it'due south interesting.
Non simply is documenting your life as an artist fun but it also helps your audience have a connection to you, and when they are looking to buy art in the future who exercise you lot think they are going to buy from? A social media account that but wants to sell at every opportunity or your account who they feel they know and beloved?
I recommend setting up social media accounts on Facebook and Instagram. Those are the main ones y'all'll desire to be on. If yous're completely new to Instagram, hither'due south a simple guidebook to getting started.
3. Build your own website for less than $100
The side by side step is to fix up your own website. There are gratis website tools out at that place but they won't cutting it if you want to appeal to the premium heir-apparent.
A website located at yourbrand.godaddysites.com isn't going to look professional and will put some buyers off. Instead, register your own domain and become hosting for a few bucks a yr. You lot can get a domain proper name and hosting through a company like Hostgator or Siteground and and then go a squeamish looking theme from ThemeForest. This volition toll you less than $100 and will brand you stand apart from your competition.
I personally like the content direction arrangement known as WordPress as it is easy to use and with a few clicks of a push you can install Woocommerce which is WordPress' shop portal. Woocommerce handles all the sales processes all you accept to practice is connect your Paypal or Stripe to accept payments.
Although I notice WordPress easy to use, there is a flake of a learning curve. If you want less of a "DIY" choice, attempt Simple Creative person Websites by EmptyEasel. The cost is but a few dollars more each month, but they take care of everything technical so you don't have to.
4. Outset a mailing list for free
When you take your website set y'all can look towards capturing emails. You may have seen other websites do this, and there is a adept reason for information technology. An electronic mail listing is one of the most important parts of a business in the digital world.
Merely put: if you get someone's email you can sell to them over and over as long equally you don't spam them.
One problem I encounter all the time with people who build an electronic mail list is that they expect people to sign up automatically. Certain, you volition get a few sign-ups, but to build that list (and eventually go sales from it) you volition demand to provide value.
There are a few ways of providing value to an email list: for example, you could give a user a 10% discount on their first order, or you could provide them with exclusive behind the scenes content or maybe a short form showing someone how to use dissimilar painting/cartoon techniques. The choice is yours and the more creative you tin be the meliorate.
I recommend using MailChimp to manage your email listing since it's free to use upwards to 2000 users and by the time you have 2000 users on your list you won't listen paying for it. The return on investment from email marketing is one of the highest from any marketing channels.
Commencement here if yous'd similar to acquire more almost MailChimp and other e-mail listing providers.
v. Print on demand – Your art, everywhere
How amazing would you feel if you created a pocket-size scrap of art and saw people wearing it on their T-shirts and clothing?
Every bit an artist, you lot tin get satisfaction from many places but seeing others wear your work is upward there. Print on demand websites like Society6 allow yous to upload your original art, which people can then purchase on vesture, accessories, homeware and anything else they can think of.
You may be aiming to become your work in the Tate Gallery but to get there you lot may take to sell some of your art to keep y'all going and print on demand websites are good for that.
In my feel, these types of websites are all-time-suited to illustrators and designers, just with that said, if y'all don't have a go y'all will never know if your art would sell or not.
To get started all you lot have to exercise is create an account on one of these websites, upload your artwork and sit down back. The websites so handle all of the printing, aircraft and client service issues that may arise. Overall it's non a bad way to brand money from your art in 2019!
6. Network with interior designers for echo sales
If you can sell your art to an interior designer there is a very good run a risk that you will have a customer for life. Interior designers are ever on the scout for on-trend artwork and if you accept it you lot have the potential for echo business.
But how practise you sell to interior designers? Simple, get on your social media accounts, add the interior designers in your surface area and then drop them a bulletin. You can too e-mail whatever in your area.
Don't be spammy, simply driblet them a message and ask them if they would be interested in seeing if your piece of work would be a fit for their properties.
You should exist prepared for rejection and you should be prepared to have many pieces to evidence them. . . you never know how many pieces of art a home may need.
Selling your art to interior designers is a swell style of making coin, because interior designers don't care about the years of experience that you don't have, they just care if the slice fits the home and is on-trend.
You won't go fame selling to interior designers, but if that'southward OK with you and you're happy to brand money from your art, you'll be pleased to know the interior design market is HUGE and there is always a need for new artwork.
7. Explore Facebook and Google Ads for quick wins
If you have coin but don't have time to build an audience this tip is for yous.
Facebook and Google ads are also known as pay per click marketing and it is a method of advertisement that costs you coin every time your advertizing is shown to a potential buyer and they click on information technology.
Pay per click is a very fast manner of getting your work out there and you lot tin can set up up a campaign inside an 60 minutes and get users landing on your website. The only downside to pay per click is that information technology can be expensive and like everything in life there is no guarantee it volition work.
Google ads are more expensive than Facebook ads just they are far more likely to convert as they but show when someone types in a query relevant to your search terms. (For case, if yous wanted to show your fine art every time someone typed in "black and white art," then that's the only fourth dimension your ad would show.)
Facebook, on the other mitt, is cheaper simply is more than intrusive. People browse Facebook to cheque out what their friends and family are doing, they are non expecting to see an advertizement for your product, so therefor Facebook ads are more intrusive to the user. This is a massive disadvantage to you equally an advertiser equally this can be annoying, but with that said Facebook ads are very good at targeting specific ages and demographics.
If you wanted to show your advertising to a female anile 25-30 who has interests in fine art and likes dogs, you tin can do so. Y'all tin also target users on their household earnings and location.
If you desire to learn more about Google and Facebook ads, picket the videos below:
Yous can learn more near Facebook ads with this video:
You should now have some ideas on how you tin sell fine art from your dwelling house without having gallery representation. My tip would exist to start with an online market place and motility downwards the list. Make certain to give it 100% of your efforts, and just know that it's going to exist hard but worth information technology!
Special thanks to Yury from Artinasec.com for sharing this post!
Annotation: Y'all may also exist interested in EE's footstep-by-pace drawing guide for artists. Click below to larn more!
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Source: https://emptyeasel.com/2019/07/05/how-to-sell-art-from-home-in-2019/
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